Friday, December 4, 2009

"1,2,3 not only you and me..."

I was watching House one night, it was early around 8:30ish, when the commercial break came on. My roommate and I were chatting and not really focusing on the commercials when something drew my eye to the t.v.- a threesome being displayed before my eyes. I forgot what station I was watching and immediately thought I  accidently hit the remote and turned on some softcore porn, when I realized this was a commercial…

It starts off harmless, a couple trying to get it on and headed upstairs (assuming from a holiday party) in a huge house. They are all over each other not even able to make it to the bedroom yet. The guys hand slides all around the girl, the girl (with a simple watch on her wrist) slides her hands all over him. When a guy comes out of the shadows, he grabs her hand (with a watch on his own wrist) and pulls her into a room, the other gentleman follows. Slowly and swirling around clothes come off, they are on a couch,a hand with a watch shows up in a shot, things are getting HOT!!! When all of a sudden mother walks in and goes to scream when a hand with a gold watch flies over her mouth and the commercial ends, D&G Time flashes on screen, and the viewer realizes what the commercial is for- watches.

My roommate and I sat there stunned for a quick second, did that really just pop up on t.v., before 10? I thought it was crazy that we now have commercials featuring threesomes to get sales for watches going. Yeah maybe threesomes are the hot “in thing” right now; Britney Spears’ new single 3, describes how “she’s game for threesomes but are you?” and on the hit  CW show, Gossip Girl and threeway went down. But has our advertisers really thrown all morals out the window to sort of sell a watch, to sell a show, to sell a song?  I mean the thing was the commercial went down during prime time hour when kids are still up, still flipping through channels, still watching commercials. The question that this brings up for me is how desensitized our our children going to be if their catching glimpses of threesomes now, pretty soon I feel like advertisers are just going to have to give us the full monty. I guess it’s a ‘to each his own’ situation, people can see this ad and not have a problem with it and let their children watch it and not care either, and people are going to freak about this commercial hitting airwaves, it’s basically how are you reacting to it.

D&G got me thinking about this commercial all week so I guess their advertisers did their job, however I would never buy the hideous watches featured. It’s just sad that I feel like our world has lost it’s moral value and everything is cheap. But like I said, it is what you do with it.

On a side note if you’re interested in seeing this commercial (if you already have not) its the link at the top

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